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New survey fielded by the makers of Sensis Condoms with QuikStripsTM explores attitudes in America about love, passion, relationships and sex -
June 30, 2010
MIAMI, FL – As moviegoers will discover when they go to see “Sex and the City 2”, the passion evident in this movie is fueled by more than sexual encounters, relying on relationships, commitment and love to spark a fire. The couples in “Sex and the City 2” have more in common with the average American than one may think, as discovered by the “Pulse of Passion” study commissioned by Grove Medical, the creators of Sensis Condoms with QuikStrips™.
The “Pulse of Passion” study found that when Americans think of passion, most associated the word with love (70%), romance (67%), sex (55%), and commitment (43%).
People still value the everyday gestures of affection, reporting that listening more intently (48%), planning regular dates (48%), and even just turning off the television (37%) are ways to promote passion. And while simple gestures, like holding hands or snuggling, are cited as ways to keep the passion alive in a relationship, almost 40 percent of women up the ante by choosing racy lingerie to add heat to the passion department and the same number of men expect candy and flowers to drive passion amongst their female partners.
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If the above sounds a little tame, remember that the majority of men and women admit that sometimes passion won’t wait with 65 percent having succumbed to passion in a car and almost 30 percent letting sparks fly in a public park! But, that same spontaneity may lead to some unsafe activities with more than 40 percent of Americans reporting that fumbling to apply a condom can dampen the mood in the bedroom – and approximately 90 percent of those surveyed admitting to having sex without a condom at some point in their lives. A recent Kinsey Report points to disruption of “the mood” as a main barrier to condom use. In fact, a third of adults actually feel that condom use negatively affects “the mood.” Additional passion killers include ringing phones (70%) or someone walking in during the act (66%).
It’s no secret that condoms must be used consistently and correctly to achieve the maximum protective effect. Each year there are an estimated 19 million new sexually transmitted infections (STIs) diagnosed in the United States, according to the Centers for Disease Control and Prevention (CDC). Today, more than 68 million Americans live with STIs despite the fact that a condom could have prevented the transmission of disease.
“One way to protect the passion and stay safe is to incorporate the process of using a condom into ‘the moment’,” said Beau Thompson, founder of Grove Medical. “Previous research has uncovered that condom application is considered to be an awkward time in a couple’s passionate experience. With Sensis Condoms with QuikStrips™, the new condom technology helps to fuel the passion by encouraging a partner approach to condom application, making the experience a turn-on, rather than a time-out of the passionate experience.”
Sensis Condoms with QuikStrips™ (pull-down strips to make condom application easier and more accurate), made by Miami-based Grove Medical LLC, represent the first truly significant advance in condom technology in over fifty years.
The “Pulse of Passion” study assessed attitudes and behaviors regarding passion amongst 1,000 American men and women over the age of 18. The study was fielded by Kelton Research in April 2010 on behalf of Grove Medical.
Grove Medical was founded to develop R. Beau Thompson's innovative (now patented idea) for a safer, more passionate and easier-to-apply condom.
Sensis condoms are available nationwide through retail partners such as Amazon.com, Walgreens.com, CVS.com, drugstore.com, Target.com, and Condom-USA, as well as in specialty shops and boutiques in most major cities.
Kelton Research is a leading global insights firm and is America’s 64th fastest growing private company. Serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations, Kelton utilizes a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, and business strategy to help drive our clients’ businesses forward. For more information about Kelton’s services, please call 1.888.8.KELTON or visit www.keltonresearch.com.
SOURCE Grove Medical, LLC |
